Advertising & Brand Copyediting
MULLENLOWE U.S. · COPYEDITOR
Advertising copy has very little room for imprecision. At MullenLowe U.S., I copyedited work for major consumer brands across campaign strategy, TV, digital, social, experiential, presentations, and other creative executions— protecting distinctive brand voices while catching problems with grammar, usage, clarity, consistency, logic, and messaging.
Selected Clients
Royal Caribbean · American Greetings · JetBlue · U.S. Cellular · Airbnb · Zappos · Capital One · Rexona · Tropicana · Patrón · Acura · Unilever
Old-School Marks Behind Major-Brand Creative
In 2016, traditional proofreader’s marks were still part of the agency production workflow. Corrections were marked on proofs rather than entered directly into the working files, preserving a clean handoff between editorial review and creative execution. My proofs capture the broader editorial pass: copy, consistency, brand voice, messaging, and the occasional issue where words and design intersect.
The following proofs offer a look at original markups for JetBlue, U.S. Cellular, and MullenLowe; click any image to enlarge.
ACROSS CHANNELS
The editorial work moved with the campaigns—from strategy decks and concept presentations to print, digital, social, experiential, scripts, and other executions.